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petra ravera
petra ravera
graphic designer
graphic designer
graphic designer
branding
branding
strategy
strategy
retail design
retail design
packaging
packaging
art direction
art direction
Shaping visual identities and bringing them to life across print, digital and retail for brands and founders who are ready to look as good as they actually are.
Shaping visual identities and bringing them to life across print, digital and retail for brands and founders who are ready to look as good as they actually are.
Shaping visual identities and bringing them to life across print, digital and retail for brands and founders who are ready to look as good as they actually are.
OPEN TO new PROJECTS & OPPORTUNITIES
OPEN TO new PROJECTS & OPPORTUNITIES
OPEN TO new PROJECTS & OPPORTUNITIES
LET’S TALK
selected work
selected work
selected work
see all work (4)
services
services
services
I design brands and the visuals that bring them to life. With four years of experience working with brands, I enjoy working with founders and teams who care about the details as much as I do.
I design brands and the visuals that bring them to life. With four years of experience working with brands, I enjoy working with founders and teams who care about the details as much as I do.
1
brand strategy
brand strategy
brand strategy
2
visual identity
visual identity
visual identity
3
brand collaterals
brand collaterals
brand collaterals
4
art direction
art direction
art direction
5
AI imagery
AI imagery
AI imagery
✰
BRAND DESIGN
✰
VISUAL IDENTITY
✰
EDITORIAL DESIGN
✰
PACKAGING
✰
RETAIL & EVENTS
✰
DIGITAL CONTENT
✰
AI IMAGERY
✰
BRAND DESIGN
✰
VISUAL IDENTITY
✰
EDITORIAL DESIGN
✰
PACKAGING
✰
RETAIL & EVENTS
✰
DIGITAL CONTENT
✰
AI IMAGERY
project approach
project approach
project approach
step 01
direction
direction
direction
I start by understanding the brand, its goals and the people it wants to reach. Research, references and conversations help me shape a clear visual direction before moving into design.
I start by understanding the brand, its goals and the people it wants to reach. Research, references and conversations help me shape a clear visual direction before moving into design.
I dig into what you’ve actually built, find the thing that makes you hard to replace, and turn it into positioning and a strategy that connects with your audience.
step 02
craft
craft
I turn ideas into visuals through typography, imagery, colour and layout. From editorial design to packaging and campaigns, I bring the same care to every detail.
I turn ideas into visuals through typography, imagery, colour and layout. From editorial design to packaging and campaigns, I bring the same care to every detail.
step 02
craft
I turn ideas into visuals through typography, imagery, colour and layout. From editorial design to packaging and campaigns, I bring the same care to every detail.
step 03
ship
ship
I follow each project through to its final form, preparing artwork and working closely with teams and suppliers. Whether printed, digital or part of a retail display, I make sure the result stays true.
I follow each project through to its final form, preparing artwork and working closely with teams and suppliers. Whether printed, digital or part of a retail display, I make sure the result stays true.
step 03
ship
I follow each project through to its final form, preparing artwork and working closely with teams and suppliers. Whether printed, digital or part of a retail display, I make sure the result stays true.
