Brand & Graphic Designer working across fashion, retail and visual identity. From the first spark to the final detail, I help ideas find their visual form. The goal is simple: to create work that feels thoughtful, recognizable and true to the story behind it.

Branding

Graphic Design

Art Direction

Retail Design

Packaging

Experience

Experience

MC2 Saint Barth

Graphic Designer

May 2025 - July 2026

MC2 Saint Barth

Graphic Designer

May 2025 - July 2026

MC2 Saint Barth

Graphic Designer

May 2025 - July 2026

Caractēre

Graphic Designer

January 2022 - May 2025

Caractēre

Graphic Designer

January 2022 - May 2025

Caractēre

Graphic Designer

January 2022 - May 2025

About

About

I’m Petra, a Brand & Graphic Designer based in Milan. What I enjoy most about design is the process: listening, exploring different directions and gradually giving an idea its own visual language. My experience in fashion and retail has taught me to balance creativity with precision, while staying open to new tools, perspectives and ways of working.

I’m Petra, a Brand & Graphic Designer based in Milan. What I enjoy most about design is the process: listening, exploring different directions and gradually giving an idea its own visual language. My experience in fashion and retail has taught me to balance creativity with precision, while staying open to new tools, perspectives and ways of working.

What I do

What I do

Branding

Clear and recognizable visual identities

Graphic Design

Visual content for print and digital

Art Direction

Concepts and visual direction

Retail Design

Design for stores, events and pop-ups

Packaging

From the first idea to production

Selected Brands & Institutions

Selected Brands & Institutions

MC2 Saint Barth

Harir

Warburg Institute

Caractēre