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Pitti Uomo 108
Pitti Uomo 108
Pitti Uomo 108
graphic design
graphic design
/2025
/2025
The brief
Create a distinctive, recognisable stand for MC2 Saint Barth at the 108th edition of Pitti Uomo in Florence. The brief called for a theme that would give the space a clear identity and carry through every visitor touchpoint.
Create a distinctive, recognisable stand for MC2 Saint Barth at the 108th edition of Pitti Uomo in Florence. The brief called for a theme that would give the space a clear identity and carry through every visitor touchpoint.
The decisions
Together with the team, we chose a Greek taverna as the concept for the stand. I developed renderings to visualise the setting and prepared the artwork for production, covering interior and exterior walls, brochures, catering materials and visitor giveaways.
Together with the team, we chose a Greek taverna as the concept for the stand. I developed renderings to visualise the setting and prepared the artwork for production, covering interior and exterior walls, brochures, catering materials and visitor giveaways.
The outcome
A coordinated stand that brought the Greek taverna concept to life, from the setting to the printed materials. My contribution translated the shared concept into visual previews and production-ready graphics for the supplier.
A coordinated stand that brought the Greek taverna concept to life, from the setting to the printed materials. My contribution translated the shared concept into visual previews and production-ready graphics for the supplier.
