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Hair Fragrances
Hair Fragrances
Hair Fragrances
brand identity
brand identity
/2026
/2026
The brief
Develop the visual identity of HARIR, a hair fragrance brand, from the ground up. The founder approached me before the product existed, looking for a creative partner to help shape the brand’s image ahead of its launch.
Develop the visual identity of HARIR, a hair fragrance brand, from the ground up. The founder approached me before the product existed, looking for a creative partner to help shape the brand’s image ahead of its launch.
The decisions
Working closely with the founder, we defined the brand’s aesthetic and packaging direction. I developed the artwork for glass and paper packaging, extending the visual identity across e-commerce assets and pop-up materials. More recently, I introduced AI-generated models tailored to the brand’s aesthetic.
Working closely with the founder, we defined the brand’s aesthetic and packaging direction. I developed the artwork for glass and paper packaging, extending the visual identity across e-commerce assets and pop-up materials. More recently, I introduced AI-generated models tailored to the brand’s aesthetic.
The outcome
A cohesive visual identity developed alongside the product, from the first packaging designs to its online and physical presence. The collaboration has continued to evolve, with custom AI imagery adding a new dimension to the brand’s visual communication.
A cohesive visual identity developed alongside the product, from the first packaging designs to its online and physical presence. The collaboration has continued to evolve, with custom AI imagery adding a new dimension to the brand’s visual communication.
